The University of Alabama has filed a legal opposition against LIV Golf’s “4 Aces” trademark application, arguing that the design features a similar letter style that may confuse Alabama fans.
The “4 Aces,” one of 13 LIV Golf teams, recently applied to trademark its blue and white “A” logo. According to sports lawyer John Nucci, Alabama contends that the design contains the “same literal element” as the university’s logo and that the style of the letter “is visually similar,” potentially causing confusion. The script of the 4 Aces’ “A” does seem to share some similarities with Alabama’s primary logo, which has been in use since 2004.
In 2023, Adidas filed a complaint over LIV Golf’s main logo, claiming that the four white stripes in the “L” are “confusingly similar” to the German apparel company’s emblem. Similarly, Fallen Footwear has also challenged LIV’s trademarks.
If LIV Golf does not change its “4 Aces” logo, it could face significant legal challenges and potential rebranding costs. Continued opposition from prominent entities like the University of Alabama and Adidas might force LIV to modify their design to avoid further legal disputes and potential market confusion.